Coolhunt: Cigarette-like search engines

RussianAntiSmoking

What is it? A campaign from Russian Ministery of Health. It is a search bar where you can get information about smoking. You can learn what smoking does, and what can happen with smokers.

Why is it cool? It will open smokers their eyes. They often do not know smoking is bad for you. They don’t need help to finding their direction to it.

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http://www.trendhunter.com/trends/russian-ministry-of-health-ad-campaign

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