What is it?
The Saint Laurent Paris store. It is a flagship store near the Champ-Élysées. The store reflects the brand’s aesthetic ethos.
Why is it cool?
This flagship space fits with Saint Laurent re-branding. It invites consumers to immerse themselves in the full Saint Laurent Paris experience.
Why has it future growth potential?
It is more exciting than a regular store. Beside that, there is more tactile embodiment of the new aesthetic vision. In this way you can have an experience. You can see the identity of the brand. More people will visit Saint Laurent for the experience. Fashion become an experience.