Coolhunt: ‘Cow share’

Food wasting is a huge issue… and we can do something about it.
What is it?
‘Buy a cow’. You buy the entire cow. This cow is treated fairly and slaughtered. It is biological, because the pasture, the feed and the cow are crude. You can order this cow.
Why is it cool?
Every cow has an unique number so you can see which cow you will get. This number is printed on the packaging. You could see there some useful information. This gives total transparency because you will get all the background information about the life of the cow, till de packaging of the meat.
Why has it future growth potential?
Because the fact that you buy an entire cow, it prevents food waste. Every edible part of the cow can be ordered. There arises trust because you will know what is happened with the cow.

Schermafbeelding 2014-03-20 om 18.16.22


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